Monday 23 April 2012

History of music videos

Music videos play a big part in the music industry. Artists in music videos  are  given the chance of impressing the public not just with their vocal talent, but also with their looks or moves.

music video used to be less important then it is nowadays. MTV (Music Television) was the phenomenon that gave so much power and importance to the music video. As MTV was broadcasting 24-hour-a-day music, music videos were needed to be produced. Consequently, music video began to play an important role in artists' careers. It is considered that even Madonna's career has been greatly influenced by her videos that presented a sexy, appealing look of the artist. MTV has been highly controversial: some saw as the beginning of an amazing, new, fresh era in music, others considered it to mark the end of true musical talent, as artists have been become more appreciated for their looks instead of their vocal abilities.

In this generation the music video is as important as the song itself, sometimes even deciding the success of a song or artist. Collections of music videos are being sold on tapes or DVDs.  They consider that a music video should be assessed based on its visual qualities and not on the song quality.

No comments:

Post a Comment